Social media – you can’t live without it these days. Consumers and businesses alike are using social media to find customers, fans, and ambassadors. However, 90% of you are doing it all wrong.
Let me take a stab at your situation…
A couple years back you finally caved and decided it was time to embrace this whole social media thing. So you had your marketing team setup accounts on Facebook, Twitter, and Linkedin. You started posting random stuff like company news and pictures for a few months, somewhat consistently, and then it slowly fizzled away. You have a few hundred likes from mostly family and friends and now you find these social profiles to be a “chore” to maintain. You may have even tried products like Hootsuite so that you can create one piece of content and blast it out to all your social media profiles at once. Sound about right?
If that described you, don’t worry… most people and businesses approach social media that way. I’m going to give you some tips to change your strategy so that it actually creates value for your business instead of just creating more work.
Before you start any social marketing put a plan in place with some specific goals. This will keep you focused and give you something to drive towards instead of just maintaining a presence.
For example, you might launch a Facebook ad campaign in effort to get 1,000 new likes and 4 new clients within a 12-month span. Everything you post within those 12 months should support your goals.
Create Meaningful Content
Social networks are busy places, and cutting through the noise to share your message is one of the toughest parts of marketing. To do so, you need to create content that’s worth sharing, otherwise your content will be meaningless and get lost in all the other noise floating around. Meaningful content involves creativity, simple messaging, and a clear call-to-action.
Get to Know Your Audience
Whether you’re a small business or a global celebrity, it’s important to understand who your target audience is. By doing so, your content and activity on social networks will have a greater impact. Most social networks allow you to target specific demographics using ads or sponsored content. This is a great way to reach new people and refine your audience over time.
Great. Where do I start?
If you’re in need of a social strategy, or you’d like to learn more, Contact Us today. We’ve created social campaigns for clients with a wide variety of goals and needs. We’ll help you define the right social strategy for your business and then help you execute it.